Brand Values & History

Brand Values & History

Brand Values & History - About us

Visconti’s history began in Florence, Italy

Visconti’s history began in Florence, Italy. A cradle of art and culture, Florence also known for being home to one of the Country’s largest industrial districts for luxury and fashion.
The company is the brainchild of Luigi Poli and Dante del Vecchio, two friends who met in Florence and decided to turn a common passion into business by founding Visconti on October 20, 1988.

On that date, luxury writing instruments began to make their way in a city that was strongly linked to jewellery, leather goods and any other form of art. Over time, Visconti products became iconic pieces that helped to spread Italian values worldwide: design and creativity, craftsmanship and innovation, quality and luxury.
Brand Values & History - About us

The first collection launched by the company was named “Classic”

The first collection launched by the company was named “Classic”; the pens were made from celluloid, a noble material used for numerous collections in the following years.

The success was such that the next year, in 1989, the company developed “Urushi”, the first limited edition of 100 pieces, made from ebonite and decorated with the complex Japanese Urushi laquerwork technique.

The pens were sold out quickly, confirming Visconti’s expertise and position in the pen market.

In the 1990s

In the 1990s the brand gained roaring success in the segment they had recently entered.

By providing incredibly innovative solutions, Visconti accomplished major achievements in the writing instruments industry in a short time.

These include the High Vacuum Power Filler system (1993), the travel inkwell (1997), and above all the Double Reservoir Power Filling system (1998), which made refilling simpler and tidy with two reservoirs, designed to prevent leakage when necessary – e.g. during air travel.

Mention should also be made of D’Essai collections (1990), crafted from unique 60-year-old celluloid bars with a vintage flair, and Ragtime (1991), whose original glass nib revived an old feature dating back to World War II, when pen parts were made of glass to save gold.
Brand Values & History - About us
Brand Values & History - About us

As the new millennium

As the new millennium approached, Visconti launched the iconic bridge-shaped clip, making an explicit reference to the ancient Ponte Vecchio, the symbol of Florence.

Visited by millions of tourists every year, the bridge is a centuries-old link between two banks of a famous river, a symbol of union and a place filled with flourishing local jewellery workshops. Similarly, the brand’s signature palladium-plated clip was designed to represent a meeting point between two millennia of history, past and present, tradition and innovation, evoking the values that would build the strong, increasingly well-structured DNA of the successful Florentine business.

Between 2004 and 2005, the Opera and the Wall Street collections revealed the idea of squaring the circle to achieve perfect ergonomics, created by a square stem enclosed within a circle, topping off the instrument’s cap.
Brand Values & History - About us

Visconti Atelier

Still featured on the brand’s most prestigious pens, Visconti’s patented bayonet locking system was a key innovation alongside the Divina Proporzione pen, launched in 2006, which became an all-time icon for Visconti. As an official sponsor of the American Pavilion at the Cannes Film Festival, during the world premiere of The Da Vinci Code starring Tom Hanks, Visconti showed international collectors a writing instrument inspired by archaic symbolic references, designed according to the golden ratio and enhanced by an exoteric 5-sided spiral shape with silver detailing.

It was not until 2010 that Visconti created Homo Sapiens, its second iconic pen, whose simple but well-proportioned appearance was made unique by an innovative finish with Etna volcanic lava powder, with a fascinating texture and an unprecedented feel to the touch.

In 2013, the Visconti family ..

In 2013, the Visconti family was joined by a team of experts from strong local businesses in the watchmaking industry.

What many people may not know is that Florence has also been home to prolific watchmakers since the early 19th century; some major international companies – which have now moved to Switzerland following acquisitions by luxury corporate groups – have left a significant body of knowledge and skills in the hands of local craftsmen who decided to remain and stay true to their Tuscan roots.
Brand Values & History - About us
Brand Values & History - About us

In this context ..

In this context, Visconti hired professional watchmakers who were able to design and work with complex mechanisms, developing a collection of timepieces that measured up to the standards of big competitors.

High performance, a carefully controlled manufacturing process and high-quality Swiss and Italian components are the key features of Visconti’s recently launched range of watches.
Brand Values & History - About us

Visconti was and still is synonymous with elegant products

Visconti was and still is synonymous with elegant products, the result of advanced technology research combined with heritage and traditional craftmanship, sometimes partnering with leading companies in the respective industries such as Pininfarina, Girard-Perregaux, Ulysse Nardin, Pelikan and Stefano Ricci, among others.

During the company's history, international owners took over the business and acquired all shares, investing heavily to ensure continued development and improvement in the production of unique writing instruments and luxury watches with a Florentine soul.

About us

Since the 1988, the Visconti brought the writing industry back to Florence after an oblivion period over the years andit has turned Florentine and Italian craftsmanship into an icon of its products accompanying its fundamental values: Italian Design & Creativity, Craftsmanship, Quality, Luxury.